Internet Milking Craze - Something Einstein Probably Didn't do

Don't ask me how, but I stumbled across an article on the Internet Milking Craze, which is students posting pictures of each other or themselves pouring milk over each other or themselves. Apparently it started in Newcastle, England and has replaced such other stupid stunts as Planking. The Craze is now taking on a new life in the US. I have to wonder if this sort of behavoir is one of the reasons we are not the global powerhouse we once were. With the internet you can have people doing absolutely foolish things and thanks to facebook at least a dozen or so facebook friends will tell you how brilliant you are even if you are actually a dolt and are doing something like participating in the Internet Milking Craze.